Address
Dr. Agus Masrianto
Metro TV, Media Group Network, Jakarta, Indonesia
Hours
Monday–Friday: 9:00AM–5:00PM
Hello and welcome! My name is Dr. Agus Masrianto. I am a Doctor of Management and Business, and I’m a lecturer, guest speaker, trainer, and also strategist with a strong background in statistics, media, marketing, and business management.
With more than 20 years of experience as a professional in business and management, I have acquired the skills and knowledge necessary to make a successful collaboration in business and academic research.
Dr. Agus Masrianto
A strategist with a strong background in statistics, media, marketing, and business management.
The readiness of the innovation ecosystem is a measure of the level of readiness of the enterprise ecosystem to adopt digital marketing innovations based on the marketer’s perspective.
The interaction of the ecosystem affects the level of adoption of the company’s innovation.
Internal and external ecosystems are: (1) Perceived ease of use, (2) Perceived usefulness, (3) Managerial innovation, (4) Managerial innovativeness, (4) Organizational readiness, (5) Consumer needs/ Need of customers. (6) Competitive pressure, (7) Innovation infrastructure, (8) Opinion leadership, (9) Observability, (10) Flexibility.
Dr. Agus Masrianto
A strategist with a strong background in statistics, media, marketing, and business management. Scientific Researcher, Statistics Specialist, Data Scientist, Digital & Social Media Marketer.