The readiness of the innovation ecosystem is a measure of the level of readiness of the enterprise ecosystem to adopt digital marketing innovations based on the marketer’s perspective.
The interaction of the ecosystem affects the level of adoption of the company’s innovation.
Internal and external ecosystems are: (1) Perceived ease of use, (2) Perceived usefulness, (3) Managerial innovation, (4) Managerial innovativeness, (4) Organizational readiness, (5) Consumer needs/ Need of customers. (6) Competitive pressure, (7) Innovation infrastructure, (8) Opinion leadership, (9) Observability, (10) Flexibility.