I am Dr. Agus Masrianto, a Doctor of Management and Business, combining academic innovation with practical business impact through two decades of experience. As the author of “Get Ahead of The Competition: Build Your Company’s Digital Marketing Capability,” I specialize in digital transformation, marketing capabilities, and AI-driven business solutions.

My academic excellence is demonstrated by graduating as the top performer of the Doctor of Business School Program (2022/2023) at IPB University Business School. My educational foundation combines analytical rigor with business acumen, built through a Master’s in Management from Mercu Buana University (2008) and a Bachelor’s degree in Statistics from IPB University (1998).

My research has revolutionized digital marketing assessment through the Digital Marketing Utilization Index (DMUI). This groundbreaking work, validated across 217 Indonesian companies, revealed that:

• 40.1% of companies are Digital Marketing Masters, while 40.9% remain Laggards
• Successful digital marketing requires integrating innovation ecosystem readiness, digital transformation, and marketing technology adoption (validated through PLS-SEM analysis, SRMR = 0.067)
• The framework has been successfully implemented at major media organizations, including Media Indonesia Newspaper and Lampung Post

As an Amazon Kindle published author, my books extend beyond traditional academic publications, making complex business and management concepts accessible to a broader audience of business professionals and entrepreneurs.

During my 20-year tenure at Media Group Network, I spearheaded transformative initiatives including:

• Creating the innovative “public-tising” methodology for news channel growth
• Leading cross-functional teams professionals in strategic planning and media selling
• Serving as Assistant to CMO/CEO, focusing on strategic planning and AI-driven insights
• Developing innovative business models across multiple media platforms

I currently contribute to academic and professional development as:

• Part-time lecturer at IPB University Business School and STIE Indonesia Jakarta, teaching consumer behavior, business communication, and digital transformation
• Member of the Asian Association of Consumer Interest and Marketing (AACIM) and Forum Doktor Bisnis Indonesia (FORDOBI)
• Published researcher in the Journal of Open Innovation (Impact Factor: 3.4) and International Journal of Technology (Impact Factor: 1.8)
• Selected speaker at conferences on digital transformation in Southeast Asian markets

My current work focuses on the intersection of digital transformation and AI through:

• The IDA Strategic Circle framework, integrating innovation ecosystem development, digital transformation governance, and advanced digital marketing
• AI-Enhanced Business Training Courses
• AI-Driven Business and Management eBook development
• AI-Powered Business Model Analytics
• AI-Solution Driven Insights for organizational transformation

My book publications on Amazon Kindle serve as practical resources for professionals seeking to understand and implement cutting-edge business and management strategies.

This comprehensive approach helps organizations navigate digital transformation while leveraging artificial intelligence for sustainable competitive advantage.