About Me
Dr. Agus Masrianto
Doctor of Management and Business
I am Dr. Agus Masrianto, a Doctor of Management and Business, combining academic innovation with practical business impact through two decades of experience. As the author of “Get Ahead of The Competition: Build Your Company’s Digital Marketing Capability,” I specialize in digital transformation, marketing capabilities, and AI-driven business solutions.
My academic excellence is demonstrated by graduating as the top performer of the Doctor of Business School Program (2022/2023) at IPB University Business School. My educational foundation combines analytical rigor with business acumen, built through a Master’s in Management from Mercu Buana University (2008) and a Bachelor’s degree in Statistics from IPB University (1998).
My research has revolutionized digital marketing assessment through the Digital Marketing Utilization Index (DMUI). This groundbreaking work, validated across 217 Indonesian companies, revealed that:
- 40.1% of companies are Digital Marketing Masters, while 40.9% remain Laggards
- Successful digital marketing requires integrating innovation ecosystem readiness, digital transformation, and marketing technology adoption (validated through PLS-SEM analysis, SRMR = 0.067)
- The framework has been successfully implemented at major media organizations, including Media Indonesia Newspaper and Lampung Post
As an Amazon Kindle published author, my books extend beyond traditional academic publications, making complex business and management concepts accessible to a broader audience of business professionals and entrepreneurs.
During my 20-year tenure at Media Group Network, I spearheaded transformative initiatives including:
- Creating the innovative “public-tising” methodology for news channel growth
- Leading cross-functional teams professionals in strategic planning and media selling
- Serving as Assistant to CMO/CEO, focusing on strategic planning and AI-driven insights
- Developing innovative business models across multiple media platforms
I currently contribute to academic and professional development as:
- Part-time lecturer at IPB University Business School and STIE Indonesia Jakarta, teaching consumer behavior, business communication, and digital transformation
- Member of the Asian Association of Consumer Interest and Marketing (AACIM) and Forum Doktor Bisnis Indonesia (FORDOBI)
- Published researcher in the Journal of Open Innovation (Impact Factor: 3.4) and International Journal of Technology (Impact Factor: 1.8)
- Selected speaker at conferences on digital transformation in Southeast Asian markets
My current work focuses on the intersection of digital transformation and AI through:
- The IDA Strategic Circle framework, integrating innovation ecosystem development, digital transformation governance, and advanced digital marketing
- AI-Enhanced Business Training Courses
- AI-Driven Business and Management eBook development
- AI-Powered Business Model Analytics
- AI-Solution Driven Insights for organizational transformation
My book publications on Amazon Kindle serve as practical resources for professionals seeking to understand and implement cutting-edge business and management strategies.
This comprehensive approach helps organizations navigate digital transformation while leveraging artificial intelligence for sustainable competitive advantage.
Scientific Publications
Journal of Open Innovation: Technology, Market, and Complexity International Journal of Technology
National and International Academic Conventions
National Seminar: The Statistics Role in Business Planning; Pusat Prestasi Nasional Kementerian Pendidikan dan Kebudayaan in Collaboration with IPB University International CEO Social Science Congress BIEC – Business Innovation and Engineering Conference Scientific Technology Academic Research Series (STAR'S): Tips for Management and Business Research Methodology and Publication International E-Seminar & Book Review: The Future of Green Marketing & Consumer
Education Background:
-
2018 - 2022
Sekolah Bisnis IPB University
S3- Doktor Manajemen dan Bisnis -
2006 - 2008
Pasca Sarjana UMB
S2- Magister Manajemen -
1993 - 1998
IPB University
S1- Statistika
Professional Experience:
-
2000 - saat ini
Metro TV - Media Group
> Assistant to CEO Media Group Network. > Assistant to Sales & Marketing Director. > GM Marketing and Business Development. > Head of Marketing. >Head of Marketing Planning. > Head of Research. > Account Executive Business Development. -
Before 2000
> LPM IPB University. > Astra Honda Motor. >WPP Group
> Research Analyst & Technical Assistant. > Information Technology Officer. > Media Researcher -
2008 - 2023
Universitas Mercubuana
Dosen -
2024- Saat Ini
Sekolah Bisnis IPB University
Dosen Paruh Waktu Mata Kuliah Komunikasi Bisnis Kelas Magister Management -
2024- Saat Ini
STEI Jakarta
Dosen Paruh Waktu Mata Kuliah Perilaku Konsumen kelas Magister Management -
2024
Management E(X)posed
As Judge of The 19th Management E[X]posed Final Day for Business Plan Competition
Community Activities
Research Contributions.
Contribute to building a research model for improving the company's digital marketing capabilities based on the readiness of the innovation ecosystem, digital marketing adoption, and digital transformation.
IPB University
School of Business
Contribute to building a research model for improving the company's digital marketing capabilities based on the readiness of the innovation ecosystem, digital marketing adoption, and digital transformation.
IPB University
School of Business
Contribute to formulating the digital marketing utilization index through the readiness of the innovation ecosystem, digital marketing adoption, and digital transformation to measure the level of utilization of digital marketing by companies.
IPB University
School of Business
Contribute to mapping groups of companies in Indonesia based on the digital marketing utilization index and digital marketing capabilities.
IPB University
School of Business
Contribute to the development of strategies to enhance the company's digital marketing capabilities.
IPB University
School of Business