Strategic management is the concept and process that link an organization and its competitive environment. Company competitive environment includes: demographic, government or industry regulator, economy, technology, social culture, customers, competitors, distributors, other industries, substitutes products, suppliers,  and prospect.

Media companies, which are part of the media industry, are the ones most affected by the advancement of information technology and telecommunications. Media consumer behavior has evolved significantly, and they can now enjoy it in a variety of formats. Traditional media’s power is eroding due to changes in media consumer behavior; they must adapt to the 3.0 media ecosystem if they do not want to be abandoned by consumers, both viewers and advertisers.

As a result, media companies must gain the necessary foresight in order to chart a more effective and efficient path to long-term success. This requires knowledge of media strategic management.