The Department of Statistics, Faculty of Mathematics and Natural Sciences (FMIPA) IPB University held the opening of the Ria Statistics and Data Science Festival (Satria Data 2020) on (14/10). This activity is an annual competition held for national level students. The agenda that has been going on for 15 years is in collaboration with the Ministry of Education and Culture (Kemendikbud).

In his remarks, Dr. Drajat Martianto, Vice Rector for Education and Student Affairs of IPB University said that National Data Satria received appreciation from the Ministry of Education and Culture for its 15 years of consistency. The activity which was previously known as the Ria Statistics Competition had several additional activities. First is the addition of insight development activities in the form of web seminars. The second is a credit collection course that is integrated with the Merdeka Belajar Kampus Merdeka (MBKM) program.

“We hope that this activity, which was originally only a competition, can be further enhanced and integrated with MBKM. Indonesia, which is currently in a difficult condition, certainly needs a statistician to find alternative solutions in the future. I am sure that from this competition will be born statisticians in the future. This activity will serve as a good model for several other similar agendas. We appreciate all parties who play a role in holding this activity, “said Dr. Drajat Martianto.

The Satria Data 2020 Web Seminar activity took the theme “The Statistic Roles in Business Planning”. Present as the speaker was Prof. Roy Sembel, a Finance and Investment expert at IPMI International Business School. The second speaker was Agus Masrianto, a Media Metro TV business practitioner. The two presenters are almuni from the Department of Statistics IPB University.

Prof. Roy explained about planning and strategy in doing business. According to him, a company must have a strong statistical database in planning a business strategy. The pandemic situation has made the economy move downward, both at the national and global levels. This requires a strong data-driven strategy for businesses to compete in the market.

“Statistical data cannot be separated in an effort to take advantage of opportunities and create solutions. The current trend, data is collected in a big data to analyze potential and opportunities. Even consumer behavior in the digital world is very popular as a reference for data in building a business today, “he said.

Agus Masrianto also revealed the importance of data in a digital business. Technological developments have made digital businesses undergo many changes. The media industry is moving from conventional media to internet media. Data research is needed to map audience size, number and behavior. After the behavior is known, the content needed by the market is created.

“Media companies also use rating research to determine the costs that will be used in the digital advertising business. The largest portion is television, with a rate of 50 to 60 percent. Meanwhile, digital media has increased significantly from 10 percent to 30 percent. Market share is very much determined from a rating survey integrated into big data, “said Agus Masrianto. (IAAS / NAS)

Source:

https://ipb.ac.id/news/index/2020/10/ipb-university-and-the-ministry-of-education-and-culture-talk-about-the-importance-of-statistics-in-the-business-world/e55f42c52dbc085390491d9cb47486a2