Address
Dr. Agus Masrianto
Metro TV, Media Group Network, Jakarta, Indonesia
Hours
Monday–Friday: 9:00AM–5:00PM
Hello and welcome! My name is Dr. Agus Masrianto. I am a Doctor of Management and Business, and I’m a lecturer, guest speaker, trainer, and also strategist with a strong background in statistics, media, marketing, and business management.
With more than 20 years of experience as a professional in business and management, I have acquired the skills and knowledge necessary to make a successful collaboration in business and academic research.
Dr. Agus Masrianto
A strategist with a strong background in statistics, media, marketing, and business management.
GET AHEAD OF THE COMPETITION : Build Your Company’s Digital Marketing Capability
Sinopsis:
Buku ini, Get Ahead Of The Competition: Build Your Company’s Digital Marketing Capability, menjabarkan secara sistematis bagaimana sebaiknya perusahaan membangun kapabilitas pemasaran digital melalui pendekatan kesiapan ekosistem inovasi (Innovation ecosystem readiness), transformasi digital (Digital transformation), dan adopsi teknologi pemasaran digital (Adoption of digital marketing technology). Selain itu, buku ini juga menyajikan kalkulator indeks pemanfaatan pemanfaatan pemasaran digital (Digital marketing utilization index calculator/ DMUI calculator) yang dapat memprediksi tingkatan atau posisi kapabilitas pemasaran digital perusaha-an di antara perusahaan lainnya.
Penulis:
Dr. Agus Masrianto, S.Si, MM
Dr. Agus Masrianto
A strategist with a strong background in statistics, media, marketing, and business management. Scientific Researcher, Statistics Specialist, Data Scientist, Digital & Social Media Marketer.